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Mission
Inoveon is a premier medical services company that delivers
solutions to detect, stage and monitor diseases affecting
the eye — diabetic retinopathy, macular degeneration,
and glaucoma. Inoveon's initial target is to help patients
and their providers improve diabetic retinopathy care
through Inoveon diagnostic service centers that are either
independent or co-located in high volume diabetes care
sites.
Overview
Founded in 1997, the Inoveon mission is to deliver high
quality, comprehensive, digital services targeting major eye
conditions including diabetic retinopathy, macular
degeneration, glaucoma and others. Our patented process,
which includes the 3DT imaging technology and iScore"
Diabetes Eye Evaluation Service, improves the quality,
economics, and medical outcomes of patients with diabetic
retinopathy, a common complication of diabetes, and the
leading cause of preventable blindness in the United States.
All Inoveon technology has been validated to meet the "gold
standard" for diabetic retinopathy established by the
National Institute of Health. In March 2002, the peer-review
publication Ophthalmology published the findings of
an independent, masked, cross-sectional, clinical validation
study of the 3DT technology on nearly three hundred adult
patients with diabetes from the Chickasaw Nation's Carl
Albert Indian Health Facility in Ada, Oklahoma. The study
showed the 3DT achieved 98.3% sensitivity and 89.7%
specificity for detection of vision threatening
disease.
Opportunity
The Surgeon General has declared a "diabetes epidemic" in
the United States. In addition, there is a very high
probability that a diabetic will develop diabetic
retinopathy (DR), which is the leading cause of blindness in
America. Unfortunately, only about 40% of diabetics actually
have their eyes examined annually. Recent studies show a
growing underserved population who must rely on highly
variable and subjective physician exams. For
instance:
- Of
the 17 million diabetics in the United States, only 12
million are diagnosed.
- There
are 800,000 newly diagnosed cases each year, which are
attributed to diet and obesity as well as demographic
trends.
Products
and Services
Diabetic Retinopathy Digital Disease Detection and Tracking
Service (DR-3DT)
Inoveon offers a turnkey digital "gold standard" evaluation
of diabetic retinopathy using high resolution, stereoscopic,
seven-field retinal imaging. These data allow precise and
accurate quantitative staging of diabetic retinopathy using
the best protocols developed for clinical research. The
convenience of Inoveon's service improves compliance with
annual diabetic retinal evaluations and comprehensive
reporting capabilities allow efficient diabetic retinopathy
patient management by providers and health plans.
Technology
Inoveon 3DT service begins when a technician takes a
non-invasive stereoscopic digital photograph of a diabetic
patient's eyes. The 3DT proprietary technology platform then
sends these images to an evaluation center in Nashville
where non-physician experts supported by retinal specialists
evaluate images and stage the disease. The 3DT software then
transmits detailed results to the attending physician with
follow-up and treatment recommendations based on medically
approved standardized algorithms. While the market's current
technology only produces three fields of view for an
ophthalmologist, the Inoveon technology generates sevens
fields of 30° stereoscopic color views. The Inoveon
process is accurate, objective, quantifiable and
reproducible — a diagnostic tool that has never been
available to clinics, until now.
The
Markets We Serve
- Primary
care physicians who treat diabetic patients
- Endocrinologists
- Diabetes
disease management companies
- Health
plans seeking to improve the management of diabetic
patients
- Pharmaceutical
and biomedical companies researching diabetes and
diabetic retinopathy devices and therapies
Business
Model
The National Institute of Health (NIH) gold standard for
diagnosing diabetic retinopathy is 98.9%, however the
current form of the NIH test is too expensive and cumbersome
to deploy in a commercial clinical environment. Inoveon has
developed a digital version of the NIH gold standard, which
has been validated as 98.9% accurate and packaged for
delivery to the broader primary care market in a cost
effective and profitable manner.
The
company will enter metropolitan service areas (MSAs)
determined by demographics, concentration of diabetic
population, number of appropriate doctors and the amount of
clustering of those doctors. In areas with high potential,
salespeople will educate doctors on the benefits of
referring patients to an Inoveon site for testing. Once
several doctors have signed up to refer patients, Inoveon
will build-out a site convenient to their offices. The
Inoveon Diagnostic Center will be a 400 square foot office
for patient testing and data capture, equipped with one
retinal imaging system linked to high-speed Internet access.
One full-time and one part-time technician will manage the
facility on a 40-hour-a-week basis.
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